Jerseys of the Week - adidas x Parley

Ben Hooper

Earth Day is taking place this weekend, and to help celebrate it and drive awareness around sustainability and being aware of the harmful impact of marine plastic pollution in our oceans, adidas and Parley have teamed up with four MLS clubs that will see these teams wearing specially designed jerseys. 

The kits—each made from technical yarns containing Parley Ocean Plastic™—will be seen on-pitch on Sunday, April 23rd when New York City FC host Orlando City SC at Yankee Stadium, and when LA Galaxy welcome reigning MLS Cup champions Seattle Sounders FC at StubHub Center.

Following the inception of the adidas FC Bayern Munich and Real Madrid C.F. Parley Jerseys in November 2016, the new MLS jerseys expand on this initial collaboration, bringing the initiative to North America for the first time.  The new MLS white and grey jerseys feature alternative colorway details and are crafted from Parley Ocean Plastic™ upcycled from marine plastic intercepted by Parley clean-up operations in coastal areas of the Maldives.  Once collected, the original plastic source is reworked into technical fibers that can then be repurposed for use in either apparel or footwear – and in this instance, the jerseys worn by MLS clubs. To commemorate this unique process of repurposing marine plastic debris, the message “For the Oceans” is featured on the back-neck tape detailing, found inside each jersey. 

"Every second breath we take is generated by the oceans. And still, we are at war with the sea,” said Cyrill Gutsch, Founder of Parley for the Oceans. “We are killing it off in rapid speed. Now is the time to negotiate peace with our life support and to invent our way out of this mess. Soccer can lead the way. It shows what we can achieve with the right balance of creativity, collaboration and technology. Let's accept the oceans defense as our biggest challenge and protect the air we need."

Since the announcement of the adidas and Parley partnership in April 2015, the focus of the collaboration is the brand’s commitment to implement the Parley A.I.R. strategy (Avoid, Intercept, Redesign). As a part of “Redesign”, adidas is committed to increasing the use of eco-innovative materials such as Parley Ocean Plastic™ in its products as a replacement for virgin plastic, as well as setting new industry standards with a focus on creativity and collaboration. 

“Major League Soccer and our clubs are committed to raising awareness about environmental issues through the League’s Greener Goals platform,” said JoAnn Neale, Chief Administrative & Social Responsibility Officer, Major League Soccer. “Off the pitch, we’ll service our local communities as part of MLS WORKS Week of Service leading up to Earth Day, and we’re thrilled to support efforts on the field with adidas and Parley For the Oceans to help create a cleaner, healthier environment.”

Learn more about Parley

Parley for the Oceans is a collaboration network and organization that raises awareness for the beauty and fragility of the oceans and unites the creative industries in projects that can end their destruction. Led by the Parley AIR Strategy (Avoid, Intercept, and Redesign), the Parley Ocean Plastic Program drives locally tailored, global initiatives with a focus on communication and education, research and development, direct action, and eco innovation to end the cycle of pollution long-term.

www.parley.tv

www.oceanplastic.com



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